Crafting a Tale:
The Journey Behind Our First Collection
As the gardeners of What a Lily, we embarked on a creative odyssey—one that transcended our lack of formal design training. Inspired by the tapestry of cultures from our travels through the United States, the United Kingdom, and ancient India, we envisioned designs that would resonate across continents. Drawn to the time-honored tradition of block printing, we sought out artisans whose hands bring fabric to life, imprinting stories with every motif. Collaborating with these skilled printers, we immersed ourselves in their craft, and the dance of colours, patterns, and possibilities began. Summer served as our muse, and through back-and-forth exchanges with artisans, nine fluid silhouettes emerged—wearable art that defies labels, perfect for brunch, day events, or leisurely strolls.
Design Philiosphy
Our design philosophy blossomed
from nature’s whispers: delicate
blooms etched into fabric, bold lines
intersecting with floral motifs, earthy
hues reminiscent of morning brews,
and exotic inspirations waiting to be
explored.
The Feel
Close your eyes, feel the sun-kissed afternoon, and let each dress carry you to
the streets of London, the scent of jasmine in Madurai, and the laughter of friends.
When you wear What a Lily, you wear an experience—a purposeful thread
supporting artisans, the heartbeat of craft in India. Our collection isn’t
mere fabric; it’s a chapter in your life—a canvas where dreams meet
craftsmanship. So slip into our dresses, twirl under the sun, and know that you’re
part of a global tale—a symphony of stitches, ink, and love. .
What A Lily :
Where Threads Weave Stories.
May these dresses accompany you
through seasons, memories, and
whispered secrets. Thank you for
joining us on this extraordinary
journey.